Welcome to The Startup Centre Community

#TSCTribe is the vibrant community around The Startup Centre; everything you need to get started with - Community meetups, office hours, coworking spaces and initiatives geared towards making startups succeed - and the ecosystem transparent and accessible.

The Startup Centre Library

Intent: To Enable Startup and Aspiring Entrepreneurs from In and around Chennai with access to books related to Starting Up, Product Design and Development & Entrepreneurship / Business. Hope is that, over a period of time it will become a community bookshelf - with folks donating books that the community can access.

Rules + Access : You are welcome to drop by The Startup Centre during working hours and access the Bookshelf. Checking out a book, however, is not allowed. As a way of initiation, the Bookshelf will be accessible, on Saturdays between 10am - 5pm.

The Initiative has been kicked off by Support by Zoho Corporation. While they never asked for any recognition, it is great to acknowledge the local support that has been provided.

List of Books

Market Discovery / Outlook

  1. The Signal and the Noise - Nate Silver
  2. The Advent of the Algorithm - David Berlinski
  3. The Next 100 Years - George Friedman
  4. The Marketing Whitebook - 2011-12
  5. The SaaS Edige - Sahil Parikh

Planning a Business / Startup Philosophy

  1. The New Business Road Test - John W Mullins
  2. The Human Equation - Jeffrey Pfeffer
  3. Delivering Happiness - Tony Hsieh
  4. The Entrepreneur's Guide to Customer Development - Brant Cooper, Patrick Vlaskovits
  5. The 10 Day MBA - Steven Silbiger
  6. Managing Change and Transition - Harvard Business Essentials
  7. Getting to Plan B - Mullins & Randy Komisar
  8. Good to Great - Jim Collins
  9. The Monk and the Riddle - Randy Komisar
  10. Harvard on Entrepreneurship
  11. All Marketers are Liars - Seth Godin
  12. The Professional - Subrato Bagchi
  13. What I wish I knew when I was 20 - Tina Seelig
  14. The Art of Non-Conformity - Chris Gullebeau
  15. Everything is Miscellaneous - David Weinberger
  16. The Checklist Manifesto: How to Get Things Right - Atul Gawande

Strategy and Marketng

  1. Kellog on Marketing
  2. Kellog on Strategy
  3. The McKinsey Way
  4. How to Measure Anything - Hubbard
  5. Raving Fans - Ken Blanchard and Sheldon Bowles
  6. Killing Giants - Stephen Denny
  7. Bargaining for Advantage - Richard Shell
  8. Making Breakthrough - Porus Munishi

Design, Color & Product Design

  1. The Smashing Book - Vol. 1
  2. The Smashing Book - Vol. 2
  3. Designers Color Manual - Fraser and Banks
  4. The Inmates are Running the asylum - Alan Cooper
  5. Interaction of Color - Josef Albers
  6. The Essentials of Interaction Design - Cooper, Renmann, Crohin
  7. Design for Hackers - David Kadavy
  8. Don't Make me Think - Steve Krug
  9. How We decide - Johan Lehrer

CopyWriting & Etiquettes

  1. The Art of Styling Sentences - Longknife and Sullivan
  2. The Executive Guide to Email Correspondence - Baude
  3. Eats, Shoots and Leaves - Lynne Truss
  4. Writing that Works - Roman and Raphelson
  5. The Elements of Style - Strunk and White
  6. Ogilvy on Advertising - David Ogilvy

Computer Science / Theory

  1. The Art of Computer Programming - Fundamental Algorithms - Donald Knuth
  2. Godel, Esher, Bach - Douglas R. Hofstadter
  3. The Infinity Book - John D. Barrow

Biographies / Startup Stories

  1. Steve Jobs by Walter Isaacsoon
  2. Not Just a Pie in the Sky - Sanket Nadhani


  1. Handbook on Venture Capital - Anjana Vivek 


  1. XKCD Vol 1
  2. Unsung - Anita Pratap & Mahesh Bhat

Books on Entrepreneurial/Artistic Temperaments

  1. The Musical Temperament - Antony Kemp
  2. Delivered from Distraction: Getting the Most out of Life with Attention Deficit Disorder - Edward M. Hallowell, John J. Ratey
  3. Lore of Running - Timothy Noakes